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机器人欺诈给广告业带来巨额损失

更新时间  2021-08-13 20:43 阅读
本文摘要:marketers will lose $ 6 bn next year to fraudsters who are using networks of robots to exploit the online advertising industry,数字广告犯罪行为最大的研究the association of national advertisers,whose members spend more than $ 250 bn on marketing each ye

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marketers will lose $ 6 bn next year to fraudsters who are using networks of robots to exploit the online advertising industry,数字广告犯罪行为最大的研究the association of national advertisers,whose members spend more than $ 250 bn on marketing each year,conducted the study with white OS该研究由国家咨询协会(ANA)和广告欺诈调查所White Ops共同进行。ANA下属成员每年用于营销的支出达2500亿美元。the us association found that a quarter of online video ads were " viewed " by bots-automated computer programmes that are remotely operately该美国会发现,四分之一的网络视频广告是由机器人“观看”的,而不是真人。

这里的机器人是指骗子远程操纵的自动化计算机程序。The study,which analysed 5.5 bn ad impressions,found that one in 10 display ads were viewed by bots rather than real people。该研究分析了55亿份广告投放,包括Ford、PFizer And NestlWere Among the Brands that took Part in the investigation、Which Provides the clearest Sign yet that Fraution此次调查得出的结论是,福特、辉瑞(此次调查迄今为止最具体的结果,即在快速增长的网络广告市场上,欺诈现象非常广泛)。

To take advantage of marketers,fraudsters create software that mimics The cursor movements and mouse clicks of humans,Giving the impression在自己的服务器或受威胁的计算机上安装软件后,欺诈者可以操纵这些机器人采访特定网站。这样就可以在自己的网站上销售广告,或将欺诈流量引导到子公司网站利益。“a bot can look like a sports fan,someone with a six-figure income,someone interested in buying a car,Or a grand parent looking for hoor《报告》指出,机器人的不道德是体育爱好者、收入6位的人、想买车的人、White ops and the ana worked with 36 of the association ' s member organisations to analyse digital advital报告显示,White Ops和ANA与该协会的36个会员机构合作,分析了今年8月1日至9月30日网络广告活动的走向。

the researchers inserted special software into the ad units of the advertisers and then applied proprietary analysis techniques,Alongside data研究人员在广告主的广告单位植入了类似的软件,而广告主很少采用如此细致的方式对网络广告活动的数据进行详细分析。the ana estimated that advertisers will lose approximately $ 6.3 bn globally to bots in 2015,After applying the bot levels observed across in研究将仔细观察的机器人比例扩大到全球,ANA估计,2015年全球广告主对机器人造成的损失约为63亿美元。

目前,全球用作广告的支出估计为400亿美元,用作视频广告的支出估计为83亿美元。


本文关键词:机器人,欺诈,给,广告业,体育外围网站,带来,巨额,损失

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